Pablo Matamoros earned his BA Philosophy degree at the University of Chile. But he got interested in technology and took a website design course at the Faculty of Economics, Chile.

He worked for the Reservacion Nacional as its official Webmaster for a long time. When he quit, he decided to devote himself to his passion:

Internet + Online + Political + Campaigns Information Society Communication + Social Networking = Political Marketing Digital

He worked for Storm.Chile, and headed the Digital Political Marketing Unit. He was in charge of the successful digital campaign of Sebastian Pinera. He also served as “Digital Advisor” of the Presidency of the Republic of Chile. Since April 2012, along with a couple of partners, he has founded Alaluf, Matamoros & Necochea , Consultant/Marketing Agency and Digital Communication.